The Digital Age Crime

If you wanted to lessen your worldwide roaming prices because, even though you were rich, you wanted better value for money, you’d probably go online and see what was out there, right? Yes, that’d be the most sensible option seeing as we live in an age where anyone from anywhere truly can make it. Likewise, if you were a music producer for TV and film you’d probably be paying attention to the vast number of unsigned but highly energetic musicians out there.
Wait…
See, to my mind, when I turn on the TV now, something stinks: it’s usually some snazzy advert about moisturiser or something, and it’s only after a few seconds that I realise what is happening. That’s when I shout at the screen “is it really that hard to do something totally original?”
I don’t know when this happened, but it definitely happened sometime in the last five years: instead of thinking up their own catchy tunes for their ads, executives got the brilliant idea to take an age-old song, one that everyone knows, and put a hip youthful vibe on it so we barely even notice what the words are. While this is all good and well because good music is timeless, I can’t help but feel a bit angry that there are all these unsigned – and newly signed – bands and vocalists out there who would jump at the chance to create an identity for something like this. It saddens me that the same old stuff keeps being rehashed. Is being original such a crime?
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